A Wild Knight in Paris

Wild Knight® Chosen for ‘Fashion & Diversity’ Event at Paris Fashion Week

We were thrilled to have been chosen to represent the UK at Paris Fashion Week with our Wild Knight® English Vodka and Boadicea® Gin brands. To be part of such a globally celebrated event, especially with its focus on great British design, really is an honour and a privilege.

We delivered our Wild Knight® English Vodka and Boadicea® Gin to the ‘Fashion and Diversity’ event at the 2022 Paris Fashion Week.

Georgina Guy, British Embassy Paris, commented, "We approached Wild Knight® as their English Vodka and Boadicea® Gin are wonderful examples of British spirits, perfectly fitting for this Paris Fashion Week event which focused on GREAT British Design."

The event, which took place on 29 September 2022, was hosted by the British Fashion Council (BFC) and the UK Fashion and Textile Association (UKFT).
Special guests enjoyed a photographic exhibition by Campbell Addy and music by DJ Fiona Jane, all culminating in a cocktail reception to celebrate diverse and inclusive British creative talent in the context of Paris Fashion Week.

In attendance were British and French key players in the creative media and music industries. Guests enjoyed screenings of BFC NEW GEN and UKFT designs and GREAT creative videos, before perusing an exhibition of eight of Campbell Addy’s photographs.

The event’s focus showcased the UK as a creative, original centre of fashion, demonstrating that the UK’s contribution to the industry is shaping up to be known for its diversity and accessibility. Fashion is an art to which both countries make an invaluable contribution.